An Internet company, iRoko Partners is on the mission of reducing piracy in Nigerian movie industry. Piracy is one of the major problems Nigerian filmmakers are facing; the pirated movies don’t only circulate within Nigeria but have crossed our borders. iRoko Partners is out with a Web subscription service that allows subscribers to watch exclusive Nollywood films for $5 a month.
They launched their web service which has five Internet brands; iROKOtv, iROKING, iROKtv, NollywoodLove and YorubaLove this week. This company referred to as “Netflix of Africa”, said they are “web infrastructure partners to the Nigerian entertainment industry”.
Mr Jason Njoku, founder and CEO of the company in an interview with CNN said, “When we started the company, iROKO Partners, we were trying to solve the massive, I would say, dislocation in the popularity of Nollywood and the value it's created. A big part of what we did was actually focusing on cleaning up and organizing the content so we can provide a superior user experience, something which Nollywood lovers can really be proud of.”
“Having more than 500,000 registered users in a short space of time demonstrates that the appetite is there” the CEO also told CNN. “People really love this content, which means it should be organized and given to them in the best format possible.
iRoko Partners has offices in London, New York and Lagos; and has secured $8 million in funding from U.S.-based hedge fund Tiger Global.
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